Not a Signed Artist? No Problem
You will find plenty of independent artists and we all have to focus on one thing: getting new supporters! Indeed, even more than money, we want folks to hear us and inform their buddies about the mind blowing new band they discovered. Getting our music put on Spotify is an important step in this process.
Unless you’ve been living on Cloud 9, you’ve learned of Spotify and its “freemium” service. You have also heard just how Spotify has taken the social community by storm. Each time one of my buddies listens to a song, it pops up on my Spotify, Twitter, Facebook, and whatever other community profiles I have; ex: “Hey! Nicklas just joined Spotify and then listened to Weasel… ” You get the idea.
Thus , while the volume of cash you are making per stream (per play) is only a penny, the coverage potential is really worth it. And the good news is for indie artists like yourself, it’s pretty simple to get your music onto Spotify.
At this time, you may be signed to a label. If so, your music may be on Spotify already. If it is not, call your rep and ask if they’ve uploaded your music for the service. If they haven’t and you want them too, make the order! (in a great way). Furthermore, make sure they send Spotify your media kit packed with anything, contact info, photos, and a bio else that causes you to stand out. Easy enough, right?!
In case you are an unsigned artist, that is okay because there are tons of ways to publish your music without having a label. Nonetheless, Spotify can’t negotiate with you directly. Why not? I am certain it’s one of the stipulations of their agreement with the majors. But the solution is still fairly simple. You need to choose a distributor as Tunecore, CDBaby or DittoMusic. Buy Spotify Plays ‘ve written a review of these distributors so that you are able to save a bit of time and keep rehearsing.
After you have created an account with a distributor or signed a label agreement, the music of yours will be transferred onto Spotify within 4-6 weeks. But there is still do the job to be done, that leads us to:
—————————-> Promote your music! <----------------------------------- Spotify does not always receive your awesome press kit, so in the same way a backup, produce a profile at allmusic.com. Spotify will check for you there if they don’t receive a bio. Now that all the tedious stuff is done with, it is time to let your fans know Spotify will be sporting your tunes soon! Come up with unique promo posts on Facebook, MySpace and Twitter. Create a promo video for your YouTube channel. Just had a sweet idea: write a song just for your Spotify release and connect it to the posts of yours! Ex: “Can’t wait to see the fans of ours on Spotify. We have recorded a song specifically for you guys! Coming to your Spotify account soon!” Fans will eat it up! Okay, there are a couple of tedious things to do still. No site is complete anymore with no clickable logos. Once your music is on Spotify, obtain the service’s logo at iconfinder.com. Next, search for your band profile on Spotify (several solutions will come up, including “Top Hit, Tracks, Playlists”… you are looking to decide on the link under “Artist”). While hovering over your artist profile, right click and select “Copy Spotify URI.” Last, combine the URI with the Spotify logo with the addition of it to the site of yours or perhaps blog sidewall by creating an “Image Widget.” Another hip promo you can make use of for Spotify is the “Spotify Play Button.” This function enables you to publish songs onto your site and blog. First, right click any song, playlist or album in Spotify you prefer to promote and once again select “Copy Spotify URI.” As an example, let us post this URI to the blog of yours. Open up your blog, write something to your hungry fans in html mode: (“We know you guys want a sneak peak of the upcoming album of ours. Here’s the first track for you! Talk about it with your friends!”). Next, post the website link and add a salutation.